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Marketing
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IT marketing = Information Technology
marketing.
- Using the Internet to promote your product through
a website, usually promoted to search engines and
directories who list your site, and make it more
visible to potential clientele.
Frequently Asked Questions
What does Web Engines Ltd do to promote
a website ?
There are companies who will submit
my site to 2,500+ search engines. Why do you submit
sites to only a few of the search engines and directories?
Which search engines do you submit
sites to?
Why do I need to hire you to do this
- can't I do this myself?
What constitutes a top 10 ranking?
By a top 10 ranking, do you mean a top 10 position
for one keyword for all the search engines? Or, do
you mean a top 10 position for one keyword for one
search engine?
Will you select the keywords that
are applicable for my site? Or, will I have to do
that myself?
What is the process that you follow
when you are optimizing sites? Do you create what
the search engine placement industry calls "doorway
pages"?
I have heard that link popularity
has become an important factor as far as search engine
positioning is concerned. What do you do to improve
the link popularity of my site?
Some of your competitors say that
they use something called page cloaking. What exactly
is page cloaking? Do you use it too?
After the optimization process is
over, do you provide reports showing the position
of my site in the search engines?
How many top 10 positions do your customers
tend to obtain?
How much additional traffic will
my web site receive if I hire you?
How much time is generally required
before I start seeing an increase in traffic?
I know other companies which also
offer search engine positioning services. How is
your organization different?
Can you provide me with some references
whom I can contact?
Are all web sites eligible to order
your services?
If you have any other questions regarding our services,
please feel free to contact us.
What exactly
does Web Engines Ltd. do when promoting a website
?
Web Engines Ltd. helps your site attain top rankings
in the major search engines and
directories. We create pages that are designed to get
high rankings in these search engines. We then submit
these pages to the search engines and ensure that your
site gets top rankings in them.
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There are
companies who will submit my site to 2,500+ search
engines. Why do you submit sites to only a few of
the search engines and directories?
This is because only the few major
search engines and directories will bring you
any traffic. Research of how people look for information
on the Internet indicates that 95% of all people
who search for information on the Internet use the
top search engines and directories. Hence, submitting
your site to 2,500+ search engines is not going to
benefit you in any way.
In fact, most of these 2,500 search engines exist
with the sole aim of getting hold of your email address
when you submit your site and then sending you junk
email. Hence, submitting your site to these search
engines is nothing but a waste of time and money for
you.
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Which
search engines do you submit sites to?
The search engines to which we submit your site can
be found here.
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Why do I
need to hire you to do this - can't I do this myself?
Yes, of course you can. If we can do it, so can you!
However, if you do decide to optimize your site yourself,
there is something that you will need to have on your
side - time. Initially, you will have to conduct research
on how each of the search engines work. Once you do
that, you will need to create pages which are optimized
for the search engines. After that, you will need to
submit each of these optimized pages to the search
engines. Then, you will have to wait for a few weeks
to let the search engines add your site to their databases.
After that, you will need to check how your site is
doing in each of the search engines. If you find that
your site has not attained the top rankings that you
had hoped for, you will have to repeat the whole process
all over again. However, even if your site does attain
top rankings, your work is not over. Each search engine
frequently changes its algorithms which means that
a site which has a Top 10 ranking today may not have
the same ranking tomorrow. Furthermore, your competitors
will also be trying to get their sites to the top.
Hence, you will need to constantly monitor the ranking
of your site in all the search engines, and you will
have to re-optimize those pages that are showing a
downward trend in their rankings.
Thus, you'll need to spend a minimum of 2-3 hours
every day in trying to optimize your site for the search
engines. If you do have 2 or 3 hours to spare every
day, then you should, by all means, do it yourself.
However, it is quite likely that you find it difficult
to take care of all your normal business activities
because of a lack of time. Hence, you can hardly afford
to spend 2-3 hours every day on search engine positioning.
In that case, it makes sense for you to hire a specialist
search engine positioning company, so that you can
concentrate on your normal business activities.
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What constitutes
a top 10 ranking? By a top 10 ranking, do you mean
a top 10 position for one keyword for all the search
engines? Or, do you mean a top 10 position for one
keyword for one search engine?
By a top 10 ranking, we mean a top 10 position for
one keyword or keyword phrase in one search engine.
Hence, suppose that we are optimizing your site for
the keyword "tourism in Kenya". Suppose that
your site is in the top 10 in both AltaVista and Google
for that keyword. Then, this constitutes 2 top 10 rankings.
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Will you select
the keywords that are applicable for my site? Or,
will I have to do that myself?
We will analyze the web sites of your competitors.
We will also take inputs from you while we are doing
this, since no one knows your business better than
you do.
Based on our analysis, we will arrive at an initial
list of keywords. Once we have established an initial
list of keywords, we will identify the most popular
keywords which are applicable for your site. Based
on the popularity of the keywords, we will arrive at
the final list of keywords which we will submit to
you for your approval. After we receive your approval,
we will optimize your site for those keywords.
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What is
the process that you follow when you are optimizing
sites? Do you create what the search engine placement
industry calls "doorway pages"?
We are not in favour of creating doorway pages because
the search engines hate such doorway pages. Some of
our competitors in the search engine placement industry
create hundreds of doorway pages, each page targeting
one keyword and one search engine. While such a procedure
is great in theory, the search engines will often consider
this to be spamming and will often penalize or even
ban web sites for doing so.
The process that we follow is to create keyword rich
pages, each page optimized for one keyword for all
the search engines. We don't just concentrate on creating
pages which are optimized for the search engines. The
pages that we create provide useful content for your
visitors and ensure that they are attracted to the
products or services that you are selling. Since the
pages that we create provide useful content, these
pages are completely acceptable to the search engines.
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I have
heard that link popularity has become an important
factor as far as search engine positioning is concerned.
What do you do to improve the link popularity of
my site?
You are right in saying that link popularity has become
an important factor as far as search engine rankings
are concerned. When you order our services, we will
use a proprietary technique which we have developed
ourselves to increase the number of sites which are
linking to you. While we can't disclose exactly what
the technique involves, it does not involve the usual
techniques like Free For All (FFA) pages or link farms
that our competitors employ and which the search engines
are increasingly frowning upon.
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Some of
your competitors say that they use something called
page cloaking. What exactly is page cloaking? Do
you use it too?
Page cloaking is a technique by which you can display
different pages under different circumstances. By using
page cloaking, you can show one page to the search
engines, but a different page to your users. Page cloaking
is primarily used as a method by which you can prevent
your competitors from copying the code that has helped
you to attain top rankings in the search engines.
However, most search engines do not want sites to
use page cloaking. According to the search engines,
the visitors to your site should see the same thing
as is shown to the search engines. If a search engine
comes to know of a site using page cloaking, there
is a high possibility that the site will be penalized
for spamming and will be banned forever from that search
engine. Getting banned from some of the more popular
search engines can severely damage the popularity of
a site. Hence, the risks involved in page cloaking
far outweigh the gains. That is the reason we do not
use page cloaking.
However, some of our competitors not only use page
cloaking, they make too big a deal out of it. We know
of at least one company who has used this excuse of
page cloaking to justify the higher prices that it
charges! This company is not only using a method that
is grossly unacceptable to the search engines, it is
actually charging higher for it!
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After the
optimization process is over, do you provide reports
showing the position of my site in the search engines?
Yes, at the end of the 5 month optimization process,
we will provide you with a report showing the positions
of your site in the search engines. This report will
show exactly where you are ranked in each search engine
for each keyword. The report does not cost extra -
its cost is included in the cost of our packages.
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How
many top 10 positions do your customers tend to obtain?
It is difficult for us to state the exact number of
top 10 positions that our clients tend to obtain -
the number of positions tends to vary depending on
the site. However, what we can say is that in most
cases, we are able to obtain far more top 10 positions
than our guaranteed minimum.
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How
much additional traffic will my web site receive
if I hire you?
It is difficult for us to predict the exact amount
of additional traffic that you will get when we optimize
your site for the search engines. A lot actually depends
on your business. What we can guarantee is that whatever
be the nature of your business, your site will witness
a dramatic improvement in traffic, in percentage terms,
compared to what it was getting earlier. However, it
will be inappropriate for us to specify exactly how
much additional traffic you will get in absolute terms.
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How
much time is generally required before I start seeing
an increase in traffic?
Generally, it takes about 1.5 - 2 months from the
time that you order before you start seeing an increase
in traffic to your site.
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I
know other companies which also offer search engine
positioning services. How is your organization different?
Here's how we are different from our competitors:
- We optimize your existing domain for you. The
optimized pages that we create for you are again
owned, not by us, but by you. This is in contrast
to some of our competitors who 'lease' domains to
you. They are simply trying to blackmail you into
becoming customers for life.
- We don't use search engine positioning techniques
which may be beneficial in the short run but harmful
in the long run to your site in terms of its positions
in the search engines. Unlike many of our competitors,
we do not use page cloaking or any other technique
that is frowned upon by the search engines and which
could get your site banned by the search engines.
We only use techniques that are acceptable to the
search engines.
- We offer you a no-nonsense, 100% risk-free guarantee.
In case we fail to get the guaranteed minimum number
of "top 10 positions", we will return the
entire amount that you have paid us.
- While there are other companies in this field who
guarantee their results, many of them try to meet
their guarantee by selecting keywords which are not
very competitive. We, on the other hand, select keywords
only on the basis of their search relevance, regardless
of their competitiveness. This ensures that we are
not only able to get you top positions in the search
engines, we are also able to get you more traffic
to your site.
- We not only try to get you more traffic, we try
to ensure that the traffic that you get is converted
into more sales for you. After all, what's the use
of more traffic if it doesn't lead to more sales
?
- We offer superior customer service. We reply to
all your questions within 24 hours of receiving your
email. This is true even on Sundays. You are not
just another client for us - you are special to us.
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Can
you provide me with some references whom I can contact?
Please send an email to info@webengines.co.ke and
ask us for some references. Within 24 hours, we will
send you some references whom you can contact.
Are
all web sites eligible to order your services?
We do not optimize web sites dealing with get-rich-quick
schemes, pornography or any illegal activities like
hacking, cracking, warez etc.
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