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Marketing

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IT marketing = Information Technology marketing.

  • Using the Internet to promote your product through a website, usually promoted to search engines and directories who list your site, and make it more visible to potential clientele.

Frequently Asked Questions

What does Web Engines Ltd do to promote a website ?

There are companies who will submit my site to 2,500+ search engines. Why do you submit sites to only a few of the search engines and directories?

Which search engines do you submit sites to?

Why do I need to hire you to do this - can't I do this myself?

What constitutes a top 10 ranking? By a top 10 ranking, do you mean a top 10 position for one keyword for all the search engines? Or, do you mean a top 10 position for one keyword for one search engine?

Will you select the keywords that are applicable for my site? Or, will I have to do that myself?

What is the process that you follow when you are optimizing sites? Do you create what the search engine placement industry calls "doorway pages"?

I have heard that link popularity has become an important factor as far as search engine positioning is concerned. What do you do to improve the link popularity of my site?

Some of your competitors say that they use something called page cloaking. What exactly is page cloaking? Do you use it too?

After the optimization process is over, do you provide reports showing the position of my site in the search engines?

How many top 10 positions do your customers tend to obtain?

How much additional traffic will my web site receive if I hire you?

How much time is generally required before I start seeing an increase in traffic?

I know other companies which also offer search engine positioning services. How is your organization different?

Can you provide me with some references whom I can contact?

Are all web sites eligible to order your services?

If you have any other questions regarding our services, please feel free to contact us.

What exactly does Web Engines Ltd. do when promoting a website ?

Web Engines Ltd. helps your site attain top rankings in the major search engines and directories. We create pages that are designed to get high rankings in these search engines. We then submit these pages to the search engines and ensure that your site gets top rankings in them.

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There are companies who will submit my site to 2,500+ search engines. Why do you submit sites to only a few of the search engines and directories?

This is because only the few major search engines and directories will bring you any traffic. Research of how people look for information on the Internet indicates that 95% of all people who search for information on the Internet use the top search engines and directories. Hence, submitting your site to 2,500+ search engines is not going to benefit you in any way.

In fact, most of these 2,500 search engines exist with the sole aim of getting hold of your email address when you submit your site and then sending you junk email. Hence, submitting your site to these search engines is nothing but a waste of time and money for you.

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Which search engines do you submit sites to?

The search engines to which we submit your site can be found here.

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Why do I need to hire you to do this - can't I do this myself?

Yes, of course you can. If we can do it, so can you!

However, if you do decide to optimize your site yourself, there is something that you will need to have on your side - time. Initially, you will have to conduct research on how each of the search engines work. Once you do that, you will need to create pages which are optimized for the search engines. After that, you will need to submit each of these optimized pages to the search engines. Then, you will have to wait for a few weeks to let the search engines add your site to their databases. After that, you will need to check how your site is doing in each of the search engines. If you find that your site has not attained the top rankings that you had hoped for, you will have to repeat the whole process all over again. However, even if your site does attain top rankings, your work is not over. Each search engine frequently changes its algorithms which means that a site which has a Top 10 ranking today may not have the same ranking tomorrow. Furthermore, your competitors will also be trying to get their sites to the top. Hence, you will need to constantly monitor the ranking of your site in all the search engines, and you will have to re-optimize those pages that are showing a downward trend in their rankings.

Thus, you'll need to spend a minimum of 2-3 hours every day in trying to optimize your site for the search engines. If you do have 2 or 3 hours to spare every day, then you should, by all means, do it yourself.

However, it is quite likely that you find it difficult to take care of all your normal business activities because of a lack of time. Hence, you can hardly afford to spend 2-3 hours every day on search engine positioning. In that case, it makes sense for you to hire a specialist search engine positioning company, so that you can concentrate on your normal business activities.

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What constitutes a top 10 ranking? By a top 10 ranking, do you mean a top 10 position for one keyword for all the search engines? Or, do you mean a top 10 position for one keyword for one search engine?

By a top 10 ranking, we mean a top 10 position for one keyword or keyword phrase in one search engine. Hence, suppose that we are optimizing your site for the keyword "tourism in Kenya". Suppose that your site is in the top 10 in both AltaVista and Google for that keyword. Then, this constitutes 2 top 10 rankings.

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Will you select the keywords that are applicable for my site? Or, will I have to do that myself?

We will analyze the web sites of your competitors. We will also take inputs from you while we are doing this, since no one knows your business better than you do.

Based on our analysis, we will arrive at an initial list of keywords. Once we have established an initial list of keywords, we will identify the most popular keywords which are applicable for your site. Based on the popularity of the keywords, we will arrive at the final list of keywords which we will submit to you for your approval. After we receive your approval, we will optimize your site for those keywords.

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What is the process that you follow when you are optimizing sites? Do you create what the search engine placement industry calls "doorway pages"?

We are not in favour of creating doorway pages because the search engines hate such doorway pages. Some of our competitors in the search engine placement industry create hundreds of doorway pages, each page targeting one keyword and one search engine. While such a procedure is great in theory, the search engines will often consider this to be spamming and will often penalize or even ban web sites for doing so.

The process that we follow is to create keyword rich pages, each page optimized for one keyword for all the search engines. We don't just concentrate on creating pages which are optimized for the search engines. The pages that we create provide useful content for your visitors and ensure that they are attracted to the products or services that you are selling. Since the pages that we create provide useful content, these pages are completely acceptable to the search engines.

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I have heard that link popularity has become an important factor as far as search engine positioning is concerned. What do you do to improve the link popularity of my site?

You are right in saying that link popularity has become an important factor as far as search engine rankings are concerned. When you order our services, we will use a proprietary technique which we have developed ourselves to increase the number of sites which are linking to you. While we can't disclose exactly what the technique involves, it does not involve the usual techniques like Free For All (FFA) pages or link farms that our competitors employ and which the search engines are increasingly frowning upon.

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Some of your competitors say that they use something called page cloaking. What exactly is page cloaking? Do you use it too?

Page cloaking is a technique by which you can display different pages under different circumstances. By using page cloaking, you can show one page to the search engines, but a different page to your users. Page cloaking is primarily used as a method by which you can prevent your competitors from copying the code that has helped you to attain top rankings in the search engines.

However, most search engines do not want sites to use page cloaking. According to the search engines, the visitors to your site should see the same thing as is shown to the search engines. If a search engine comes to know of a site using page cloaking, there is a high possibility that the site will be penalized for spamming and will be banned forever from that search engine. Getting banned from some of the more popular search engines can severely damage the popularity of a site. Hence, the risks involved in page cloaking far outweigh the gains. That is the reason we do not use page cloaking.

However, some of our competitors not only use page cloaking, they make too big a deal out of it. We know of at least one company who has used this excuse of page cloaking to justify the higher prices that it charges! This company is not only using a method that is grossly unacceptable to the search engines, it is actually charging higher for it!

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After the optimization process is over, do you provide reports showing the position of my site in the search engines?

Yes, at the end of the 5 month optimization process, we will provide you with a report showing the positions of your site in the search engines. This report will show exactly where you are ranked in each search engine for each keyword. The report does not cost extra - its cost is included in the cost of our packages.

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How many top 10 positions do your customers tend to obtain?

It is difficult for us to state the exact number of top 10 positions that our clients tend to obtain - the number of positions tends to vary depending on the site. However, what we can say is that in most cases, we are able to obtain far more top 10 positions than our guaranteed minimum.

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How much additional traffic will my web site receive if I hire you?

It is difficult for us to predict the exact amount of additional traffic that you will get when we optimize your site for the search engines. A lot actually depends on your business. What we can guarantee is that whatever be the nature of your business, your site will witness a dramatic improvement in traffic, in percentage terms, compared to what it was getting earlier. However, it will be inappropriate for us to specify exactly how much additional traffic you will get in absolute terms.

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How much time is generally required before I start seeing an increase in traffic?

Generally, it takes about 1.5 - 2 months from the time that you order before you start seeing an increase in traffic to your site.

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I know other companies which also offer search engine positioning services. How is your organization different?

Here's how we are different from our competitors:

  • We optimize your existing domain for you.  The optimized pages that we create for you are again owned, not by us, but by you. This is in contrast to some of our competitors who 'lease' domains to you. They are simply trying to blackmail you into becoming customers for life. 
  • We don't use search engine positioning techniques which may be beneficial in the short run but harmful in the long run to your site in terms of its positions in the search engines. Unlike many of our competitors, we do not use page cloaking or any other technique that is frowned upon by the search engines and which could get your site banned by the search engines. We only use techniques that are acceptable to the search engines.
  • We offer you a no-nonsense, 100% risk-free guarantee. In case we fail to get the guaranteed minimum number of "top 10 positions", we will return the entire amount that you have paid us.
  • While there are other companies in this field who guarantee their results, many of them try to meet their guarantee by selecting keywords which are not very competitive. We, on the other hand, select keywords only on the basis of their search relevance, regardless of their competitiveness. This ensures that we are not only able to get you top positions in the search engines, we are also able to get you more traffic to your site. 
  • We not only try to get you more traffic, we try to ensure that the traffic that you get is converted into more sales for you. After all, what's the use of more traffic if it doesn't lead to more sales ?
  • We offer superior customer service. We reply to all your questions within 24 hours of receiving your email. This is true even on Sundays. You are not just another client for us - you are special to us.

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Can you provide me with some references whom I can contact?

Please send an email to info@webengines.co.ke and ask us for some references. Within 24 hours, we will send you some references whom you can contact.

Are all web sites eligible to order your services?

We do not optimize web sites dealing with get-rich-quick schemes, pornography or any illegal activities like hacking, cracking, warez etc.

WHY WAIT ? :: Contact us :: See our competitive price structure

 

 

 
   
   
 
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